Question Three and Four
After a group discussion of what kind of media institution might distribute our media product we came to a decision that we would want a large, mainstream release much like that of Star Trek being a simultaneous worldwide release. We would push for a ‘red carpet’ style release in London’s West End alongside other big blockbusters.
Our movie is very much likely to be released in a Digital format which will mean we can send our film on hard drives to the cinema’s which will be both cost effective and quick. As we feel strongly about Copyright and piracy, we feel a worldwide release would combat the amount of people filming in the back of the cinemas and selling it in countries which the film has yet to be released in.
We have also discussed the possibility of releasing a 3D version a couple of weeks after the general release to allow Imax cinemas to show the film as well therefore increasing our profit.
As well as releasing it, the power of the internet has become ever increasly popular. Like Star Trek releasing various other products related to the film, we feel we could benefit from this too. We could release a solo mobile phone with our branding on as well as posters, toys and other various items of merchandise.
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The trailer for our film could also be released online on social networking sites such as Facebook and Twitter as well as having adverts on Ebay and Google. We would target the largest sites on the internet for our tailers however this would cost a lot of money to advertise on. We would possibly make this money back after the film has been released, but our budget wouldn’t be incredibly high. We could also release adverts in newspapers and magazines to build up our viewing audience.
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