Evaluation

Questions 3 & 4

'What kind of media institution might distribute your media product and why? How will you attract/address your audience?'

We feel our film would deserve a rather mainstream release, similar to the release of star trek, and also a worldwide release. For example, the premier of the film would be hosted at Leicester square, complete with red carpets ands appearances of many well known actors/actresses.

The film itself will be released digitally in order to help prevent piracy which would eventually lead to it being leaked into countries before they have been officially released. However it would not be released via IMAX, as it would not be expected to do as well as other blockbuster hits such as 'Avatar'.

As with other blockbusters, promotion would be very important in order to make sure that as many people go to see the film as possible, and to ensure that the film is well received by the audience.

The internet would also be a very important factor when it comes to our movies release, especially when attempting to get the attention of a younger audience, who will be more likely to see our film. For example, Star Trek's online promotion was fantastic, targeting all audiences whether it was on social networking websites or a website for a womens gossip magazine.

The trailer for our film would be shown via the internet and on tv as an advert, however when it comes to the tv adverts, it would most likely be shown after 9, considering it is a psychological thriller film.

In terms of newspaper advertising, we thought that The Sun would be the best to use, considering it is the most popular newspaper in Britain.