Questions Three and Four
'What kind of media institution might distribute your media product and why? And how will this attract/address your audience?'
We feel that our film would receive a very mainstream release, and as in the case of Star Trek, a very global release too. The style of our release includes the fact that it will be a very wide scale release, it will have a Red Carpet Premiere at Leicester Square including paparazzi and A-list Celebrities.
The Format for the movie itself will be Digital as this format is the most advanced incombatting movie piracy as the release dates across the globe are almost simultaneous and if not they are only a day or two apart, this makes it harder for those who want to illegally want to watch our movie. However i personally feel that our movie wouldn't benefit from a Imax 3D release as it would have to be Exceptional to live up to Avatar and Alice and Wonderland, both of which were a hit in the cinema, however Clash of the Titans is apparently not living up to the exceptionally high bar which Avatar and Alice and Wonderland have set.
Because we feel our movie would be a Blockbuster, we understand that Marketing is extremely important for filling the seats in the cinemas up and down the country and across the globe.
Of course, the Internet is an ever growing and ever changing recourse, especially amongst younger people in society, an online marketing campaign would be extremely beneficial in launching our movie. Star Trek had a phenomenal online marketing scheme including adverts on the Sky News website, Youtube, social networking website Facebook and the ITV web page. They also launched their own website, which was very cool which included Movie Trailers and Spoilers.
We would also put our Trailer on our website and on Television in between channels, we feel that our movie, seeing as it is a Psychological thriller, would probably be advertised on prime time television, perhaps after Nine PM as our movie is creepy.
With regards to advertising In Print, we thought that perhaps newspaper The Sun as it is the most popular newspaper in Britain. But also the Metro, Daily Star ect. TV magazines would also be good to advertise in however we don't think our movie is appropriate for women centered magazines such as Cosmopolitan, Grazia ect.
Because we feel our movie would be a Blockbuster, we understand that Marketing is extremely important for filling the seats in the cinemas up and down the country and across the globe.
Of course, the Internet is an ever growing and ever changing recourse, especially amongst younger people in society, an online marketing campaign would be extremely beneficial in launching our movie. Star Trek had a phenomenal online marketing scheme including adverts on the Sky News website, Youtube, social networking website Facebook and the ITV web page. They also launched their own website, which was very cool which included Movie Trailers and Spoilers.
We would also put our Trailer on our website and on Television in between channels, we feel that our movie, seeing as it is a Psychological thriller, would probably be advertised on prime time television, perhaps after Nine PM as our movie is creepy.
With regards to advertising In Print, we thought that perhaps newspaper The Sun as it is the most popular newspaper in Britain. But also the Metro, Daily Star ect. TV magazines would also be good to advertise in however we don't think our movie is appropriate for women centered magazines such as Cosmopolitan, Grazia ect.
With regards to our out of house (OOH) advertisements, billboards and bus shelter advertisements are probably our safest bet, however, if this was a real media product, a majority of our budget would have been saved for marketing so we would have posters on the underground also and also we would offer educational poster packs (such like the mese en scene poster offered by Star Trek for colleges) with the hope of attracting college students to watch our movie.
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